Google remember how much they like clicks suggests using a call to action in your ad copy to give your customers another reason to click. Are you selling something? Tell people what they can buy. Are you offering a service?
Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are. That CTA can be the difference between your ad getting clicked or ignored. How do you find out who your audience is? Here are two of the methods that Peep recommends you use. You will most likely find that, as you go along and start collecting data, some of your assumptions were wrong.
The good part is that you had a place from which to get started. A very valuable, and remarkably untapped source of information on what customers want is drum roll, please … your customers! Learn all you can from these conversations, and use that information to generate PPC ad copy that is really addressing the needs of your target audience.
These are simple tips that you can implement in almost no time at all. Mark John Hiemstra is a content and social media marketing consultant to Acquisio. He got involved in digital marketing purely by accident, and has spent the last several years learning about building relationships with consumers online through the many channels available to those who are willing to get involved. He is loathe to discuss himself in the third person, but can be persuaded to do so, from time to time.
Request a Demo. Acquisio provides software that facilitates customer acquisition using ad platforms such as Google Ads, Facebook Ads, and Microsoft Advertising. With a bit of sweat and lots of perseverance, you can optimize your campaigns and send your CTR soaring.
Get inside their heads. Learn their language and use their jargon. This is not as easy as it sounds! It involves deep understanding of your business, complex number crunching and analysis — but most importantly, it means actually talking to your customers. Each interaction you have with your customers is a chance to find out more about them. Get to know what your ideal customer profile really looks like, and make sure you are leveraging it at every opportunity.
By submitting, you agree to the Outbrain Privacy Policy. Laura is a seasoned content and marketing writer, with over 10 years' experience writing for Israeli and multinational companies operating all over the world. From the Dead Sea to the diamond exchange, Laura produces content that covers a kaleidoscope of subject matter. Now, she's devoting her time to digging deep into every aspect of performance marketing, writing all kinds of Outbrainy content, while raising three kids, a cat, and running her own writing business.
So, what is CTR? This might seem like a no brainer and yet is most under-utilized. Do your research and check out what your competition is saying in their ads. Which one stands out for you and why? This will eventually help in improving the ads click-through-rate. Check your Search Impression share, your ads page position.
Increasing your bids can help get your ads a better position, therefore better Impressions and Clicks. An improved ad position will lead to an improved CTR. But this might also lead to an increase in cost. The golden rule with paid traffic is to keep testing.
Same goes for improving the click-through-rate of your campaigns. Veena is a growth-driven marketer at Digital Street. Follow us on social media to stay tuned! Automate your reports! Bring all your marketing data into one automated report. Sign in. Try it free. Toggle dark mode. A definition What is click-through rate CTR? Best practices. What is a good CTR? Understand what drives your visitors Gain deeper insights into who your users are and what they want from your business.
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